{"id":536,"date":"2026-09-11T05:14:27","date_gmt":"2026-09-11T05:14:27","guid":{"rendered":"https:\/\/www.akarnik.com\/blog\/impressions-up-clicks-down-seo"},"modified":"2026-09-11T05:15:01","modified_gmt":"2026-09-11T05:15:01","slug":"impressions-up-clicks-down-seo","status":"publish","type":"post","link":"https:\/\/www.akarnik.com\/blog\/impressions-up-clicks-down-seo","title":{"rendered":"Impressions Up, Clicks Down? Here&#8217;s Why &amp; How to Fix It"},"content":{"rendered":"<p><em>Written by: Arjun Karnik, Growth Marketing Specialist<\/em><\/p>\n<h2 id=\"key-takeaways\">Key Takeaways<\/h2>\n<ul>\n<li>Impressions up and clicks down can signal either a SERP layout shift or a true ranking problem. Separate stable rankings from falling rankings before you change anything.<\/li>\n<li>AI Overviews and featured snippets intercept clicks on informational queries, cutting traditional organic CTR roughly in half while impressions keep rising.<\/li>\n<li>Use Search Console diagnostics. Check position stability, split branded and non-branded queries, review device trends, and spot-check for AI Overview presence to pinpoint your scenario.<\/li>\n<li>Match the fix to the cause. Use title and meta rewrites for CTR issues and content restructuring for citation when AI features are involved.<\/li>\n<li>Run this diagnostic on your own Search Console data so you can see whether click loss comes from SERP layout or from weaker rankings.<\/li>\n<\/ul>\n<h2>The Benign vs. Urgent Distinction: Read This Before You Touch Anything<\/h2>\n<p>Check whether position held or fell before you change anything. That single step prevents a lot of wasted work.<\/p>\n<p><strong>Position Stable, CTR Down<\/strong> is the benign case. Your rankings held. The SERP layout changed around you, and AI Overviews, featured snippets, and pushed-down listings now absorb clicks that used to reach your result. The content is working. The distribution layer changed.<\/p>\n<p><strong>Position Down, CTR Down<\/strong> is the urgent case. Rankings weakened. The click loss reflects a genuine ranking problem, not a layout shift. Fix the ranking first. Every other change depends on that.<\/p>\n<p>The rule is to check position before anything else. Open Search Console, pull the last 90 days, and sort by clicks lost so you can see which queries are actually bleeding. Then check average position for those queries. If position held within one to two places, you have a SERP layout problem. If position fell materially, you have a ranking problem. That distinction determines everything that follows, so avoid touching title tags, restructuring content, or chasing citations until you know which one you are dealing with. Impressions up with clicks down versus rankings dropping is the highest-value distinction on this page because it separates a channel-level shift from a site-level failure.<\/p>\n<figure style=\"text-align: center\"><a href=\"https:\/\/www.akarnik.com\/demo\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/cdn.aigrowthmarketer.co\/1786472460824-bf9470f3f071.png\" alt=\"Line chart showing the scissors pattern over twelve months, with an impressions line rising while a clicks line falls away from it. Illustrative shape of the pattern, not data from a specific account.\" style=\"max-height: 500px\" loading=\"lazy\"><\/a><figcaption><em>Both lines start together. The content keeps getting read so impressions rise, the answer gets delivered on the results page so the click never happens. Most owners see only the falling line.<\/em><\/figcaption><\/figure>\n<p><a href=\"https:\/\/www.akarnik.com\/demo\" target=\"_blank\">Need help reading the diagnostic? Walk through your Search Console data with Arjun.<\/a><\/p>\n<h2>Why Do I Have a Lot of Impressions but No Clicks?<\/h2>\n<p>Impressions climb when Google finds your page relevant enough to show. Clicks require a user to choose your result over everything else on the page, including AI-generated answers that now sit above the organic list.<\/p>\n<p>The SERP layout is doing most of the work here. <a href=\"https:\/\/www.pewresearch.org\/\" target=\"_blank\" rel=\"noindex nofollow\">Pew Research Center\u2019s tracking of 900 US adults across 68,879 Google searches in March 2025 shows just how much: when an AI summary appeared, users clicked a traditional search result in 8% of visits, against 15% when no summary appeared, and only 1% of users clicked a link inside the AI Overview itself.<\/a> That is roughly half the available clicks gone with no change to your ranking.<\/p>\n<figure style=\"text-align: center\"><a href=\"https:\/\/www.akarnik.com\/demo\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/cdn.aigrowthmarketer.co\/1786472381682-fffc2026c81f.png\" alt=\"Bar chart comparing click-through rate on a traditional search result, 15 percent with no AI summary shown and 8 percent when an AI summary is shown. Source: Pew Research Center, July 2025, 900 US adults across 68,879 Google searches.\" style=\"max-height: 500px\" loading=\"lazy\"><\/a><figcaption><em>The click roughly halves when an AI summary appears above the result. Pew also found only 1 percent of users clicked a link inside the summary itself.<\/em><\/figcaption><\/figure>\n<p><a href=\"https:\/\/www.seroundtable.com\/half-google-searches-ai-overviews-41780.html\" target=\"_blank\" rel=\"noindex nofollow\">As of 2026, AI Overviews appear in approximately 48% of Google search queries according to Semrush data, while Similarweb reports a lower figure of about 43%<\/a>, and <a href=\"https:\/\/aigrowthagent.co\/articles\/best-automated-keyword-research-tool\/\" target=\"_blank\">clicks are nearly twice as high when no AI summary appears, with only a small percentage of users clicking links inside AI summaries.<\/a> The impression is recorded the moment your URL appears in results. The click requires the user to scroll past an AI answer that may have already resolved their query.<\/p>\n<p>Featured snippets create a similar pattern at a smaller scale. <a href=\"https:\/\/navboost.com\/serp-features-ctr\" target=\"_blank\" rel=\"noindex nofollow\">SISTRIX analysis of more than 80 million keywords found position-one organic CTR at 23.3% when a featured snippet is present, against a 34.2% baseline on a pure-organic SERP with no special features.<\/a> Acquiring a snippet for a query where you already held position one does not move you up. It changes the SERP so Google answers the question on-page, causing impressions to climb and CTR to compress.<\/p>\n<p>The zero-click era is real, and it hits some query types harder than others. Informational queries are the primary casualties. Transactional and navigational queries still convert clicks at materially higher rates, which is why the branded versus non-branded split matters so much in diagnosis.<\/p>\n<h2>The Search Console Walkthrough: How to Tell Which Cause Is Yours<\/h2>\n<p>Search Console only helps when you know what to look for. The scenarios below pair a recognizable pattern with a specific action.<\/p>\n<p><strong>Position Stable, CTR Compressed on Non-Branded Queries.<\/strong> Filter the Performance report by non-branded queries (<a href=\"https:\/\/saasseo.com\/ai-overview-cannibalization-search-console-capture-gap-framework\" target=\"_blank\" rel=\"noindex nofollow\">Google added a branded versus non-branded filter directly inside Search Console in November 2025<\/a>). If average position held within one to two places while CTR fell, an AI Overview or featured snippet is intercepting clicks. Action: restructure affected pages toward decision-stage content with clear, quotable answers formatted to earn a citation inside the AI Overview rather than compete below it.<\/p>\n<p><strong>Position Fallen on Both Branded and Non-Branded Queries.<\/strong> If position dropped materially across both query types, the ranking weakened. Action: treat this as a standard ranking problem. Audit for content quality, technical issues, and link signals before addressing CTR.<\/p>\n<p><strong>Branded Queries Holding, Non-Branded Queries Falling.<\/strong> <a href=\"https:\/\/support.google.com\/webmasters\/thread\/438169270\/why-did-my-clicks-drop-after-ai-overviews-expanded\" target=\"_blank\" rel=\"noindex nofollow\">Google Search Central forum contributors confirm that if branded traffic holds steady while non-branded falls, the loss is SERP-driven rather than a site problem.<\/a> Action: prioritize citation-earning restructuring on the non-branded informational pages most likely to trigger AI Overviews.<\/p>\n<figure style=\"text-align: center\"><a href=\"https:\/\/www.akarnik.com\/demo\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/cdn.aigrowthmarketer.co\/1786472591777-ce2b4433381a.png\" alt=\"Bar chart comparing correlation with AI Overview visibility, branded search volume at 0.392 against backlinks at 0.218. Source: Ahrefs study of 75,000 brands.\" style=\"max-height: 500px\" loading=\"lazy\"><\/a><figcaption><em>Branded search correlates with AI Overview visibility almost twice as strongly as backlinks do. The authority model that governed SEO is not the one governing this.<\/em><\/figcaption><\/figure>\n<p><strong>Mobile Impressions Up, Desktop Clicks Disproportionately Down.<\/strong> <a href=\"https:\/\/digitalmarketingagency.sg\/blog\/google-ai-overviews-statistics\" target=\"_blank\" rel=\"noindex nofollow\">seoClarity data shows mobile AI Overview presence grew 474.9% year over year<\/a>, and <a href=\"https:\/\/digitalmarketingagency.sg\/blog\/google-ai-overviews-statistics\" target=\"_blank\" rel=\"noindex nofollow\">Harton Works and Conductor data show the CTR pain from AI Overviews is heaviest on desktop (approximately 50% reduction) and lighter on mobile (approximately 30%).<\/a> Filter by device in Search Console. If desktop CTR is falling faster than mobile CTR on the same queries, AI Overview layout on desktop is the primary driver. Action: check live desktop SERPs for your top affected queries and confirm AI Overview presence before restructuring.<\/p>\n<p><strong>AI Overview Present Versus Absent.<\/strong> Search Console does not expose an AI Overview presence flag at the query level, so confirming whether a specific query triggered an AI Overview requires manual SERP spot-checks. Pull your top 20 impression-gaining, click-losing queries and check them live. If an AI Overview appears, your page is either cited inside it or it is not. <a href=\"https:\/\/saasseo.com\/ai-overview-cannibalization-search-console-capture-gap-framework\" target=\"_blank\" rel=\"noindex nofollow\">Seer Interactive\u2019s 2026 per-million-impression breakdown found that queries with an AI Overview that cites your domain generate about 20,743 clicks per million impressions, while queries with an AI Overview that does not cite you generate about 9,445, meaning cited pages retain roughly 62% of no-Overview click yield while uncited pages retain closer to 28%.<\/a> Action: if you are uncited, restructure for citation. If you are cited, the click loss is partially structural and the measurement target should shift toward share of answer.<\/p>\n<p><strong>Query Mix Shift.<\/strong> Filter by query in Search Console and compare the top 50 queries by impressions across two equal date ranges. If new long-tail queries are driving the impression growth while your established head-term queries hold clicks, the mix shifted, not the rankings. Action: map the new query surface and publish structured pages that match it directly. Do this instead of chasing clicks on queries that may now be zero-click by design.<\/p>\n<h2>Why Do Impressions Go Down When Position Improves?<\/h2>\n<p>The inverse pattern, impressions falling while position improves, appears in forum threads just as regularly and receives no clean editorial answer anywhere on the current SERP.<\/p>\n<p>Impressions can fall while average position improves for three reasons. First, the query mix changed. If your page stopped appearing for broad, low-intent queries it previously ranked for at position eight or nine, average position improves because those low-ranking impressions dropped out of the calculation. Second, SERP composition shifted. Google may have restructured the results page for those queries so fewer organic slots exist, reducing the impression pool regardless of where you rank within it. Third, the page may have moved from a broad informational query set into a narrower, higher-intent set where it ranks better but appears less often.<\/p>\n<p>This pattern usually signals a trade-up, not a failure. A page that ranks at position three for ten high-intent queries is more valuable than one that ranks at position nine for fifty low-intent queries, even if the impression count is lower. Check whether the queries driving the impression decline were converting before you conclude that the position improvement is a net negative.<\/p>\n<h2>Are Clicks or Impressions More Important?<\/h2>\n<p>Clicks are the wrong headline metric for this channel.<\/p>\n<p>The lost click frequently reappears as branded and direct traffic, because the buyer journey now runs answer, then brand search, then visit. The old path, query, article click, CTA, no longer describes the norm. <a href=\"https:\/\/getpassionfruit.com\/research\/debunking-the-myth-that-branded-search-doesn-t-matter-in-saas\" target=\"_blank\" rel=\"noindex nofollow\">HubSpot\u2019s blog organic traffic fell an estimated 60\u201380% between January 2024 and January 2025, yet direct traffic reached 72.21% of hubspot.com desktop visits by January 2026 and revenue grew from $883M in 2020 to over $2.6B in 2025 at approximately 25% year over year.<\/a> The content did its job. It just did not leave a clean click trajectory behind.<\/p>\n<figure style=\"text-align: center\"><a href=\"https:\/\/www.akarnik.com\/demo\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/cdn.aigrowthmarketer.co\/1786472616931-9a13bc7984c5.png\" alt=\"Bar chart showing 2.5 percent of downstream brand visits after an AI mention carry a trackable referral parameter while 97.5 percent arrive untraceable. Source: Profound, analysis of more than 2 million AI conversations, January to June 2026.\" style=\"max-height: 500px\" loading=\"lazy\"><\/a><figcaption><em>Buyers read an answer, then type your name into a browser. That visit lands as direct or branded search, so whatever you measure here is a floor and never a ceiling.<\/em><\/figcaption><\/figure>\n<p>Measured impact forms a floor, not a ceiling. Buyers copy an answer and paste a name into a browser where it never gets attributed. Whatever you measure understates real impact.<\/p>\n<p>Track these signals instead:<\/p>\n<ul>\n<li>Citations and mentions across ChatGPT, Google AI Overviews, Perplexity, and Gemini<\/li>\n<li>Share of answer for your priority queries on each surface<\/li>\n<li>AI referrers such as chatgpt.com in GA4, where <a href=\"https:\/\/saasseo.com\/ai-overview-cannibalization-search-console-capture-gap-framework\" target=\"_blank\" rel=\"noindex nofollow\">a SaaS SEO client in the education vertical saw ChatGPT referral sessions in GA4 grow 87% year over year as of May 2026, with Gemini referrals up 135% and Claude referrals up 577% over the same period<\/a><\/li>\n<li>Branded search volume trends as a proxy for zero-click brand awareness<\/li>\n<li>Impression decay curves in Search Console as an early warning system<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.akarnik.com\/demo\" target=\"_blank\">See how to set up citation and share-of-answer tracking for your own site with Arjun.<\/a><\/p>\n<h2>What Can I Do When Impressions Increase but Clicks Decrease? A Prioritized Fix List<\/h2>\n<p>Start with the diagnostic above, then pick a fix that matches your scenario. The list below runs from fastest wins to heavier lifts.<\/p>\n<p><strong>Title and Meta Description Rewrites for CTR.<\/strong> If position is stable and the SERP layout has not changed materially, the title and meta description are the only levers available to improve click rate without restructuring the page. Write titles that match decision-stage intent rather than informational intent. Test specificity. A title that names the outcome usually beats one that names the topic.<\/p>\n<p><strong>Intent Alignment.<\/strong> If the query mix shifted toward higher-intent queries, the page may be answering the wrong question for its current audience. Audit the top queries driving impressions and confirm the page\u2019s opening paragraph, H1, and primary CTA match what those queries imply the user wants to do next.<\/p>\n<p><strong>Content Restructuring for Citation.<\/strong> If AI Overviews are present and your page is uncited, the structure is the problem. Place a direct 40\u201360 word answer in the first sentence beneath each question-shaped H2. Add schema markup. Use one claim per sentence so a retrieval system can lift a single line cleanly. <a href=\"https:\/\/aigrowthagent.co\/articles\/ai-search-visibility-strategy\/\" target=\"_blank\">Eighty percent of LLM citations do not rank in Google\u2019s top 100 for the original query<\/a>, which means citation and ranking behave as separate games. Restructuring for citation does not require abandoning ranking.<\/p>\n<p><strong>Freshness Loop.<\/strong> <a href=\"https:\/\/aigrowthagent.co\/articles\/best-perplexity-ai-seo-tools\/\" target=\"_blank\">Content freshness accounts for 40% of Perplexity\u2019s ranking signal, and pages under 30 days old receive 3.2\u00d7 more citations than older content.<\/a> <a href=\"https:\/\/seerinteractive.com\/\" target=\"_blank\" rel=\"noindex nofollow\">Seer Interactive analyzed 7,683 pages and 47,097 citations across ChatGPT, Gemini, and Perplexity between March and June 2026 and found that 75% of cited pages had been updated within the last year, with consistently cited pages averaging under six months since their last update.<\/a> Refreshing with substantive changes, such as updated data points, new examples, and restructured sections, outperforms publishing new pages on the same topic. These fixes come from a test lab that has been running experiments on its own site for years.<\/p>\n<figure style=\"text-align: center\"><a href=\"https:\/\/www.akarnik.com\/demo\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/cdn.aigrowthmarketer.co\/1786472438102-dfd59b5fabac.png\" alt=\"Bar chart showing 75 percent of pages cited by AI assistants were updated within the last year and 25 percent were older. Source: Seer Interactive, July 2026, 7,683 pages and 47,097 citations across ChatGPT, Gemini and Perplexity.\" style=\"max-height: 500px\" loading=\"lazy\"><\/a><figcaption><em>Three quarters of cited pages were updated inside a year, and the consistently cited ones averaged under six months. The page you refresh beats the page you write.<\/em><\/figcaption><\/figure>\n<h2>The Test Lab Receipt and Where Arjun Karnik Fits<\/h2>\n<p>The diagnostic above comes from Arjun\u2019s test lab, where he runs controlled experiments on his own site before recommending changes to clients.<\/p>\n<p>In Arjun\u2019s tests on his own site, pages dropped 78% to 99% in two months without maintenance. Pages rewritten to match fan-out queries extracted from ChatGPT earned citations while control pages did not. These are findings from his own test lab, not general laws about how the web behaves.<\/p>\n<p>Arjun Karnik is a twenty-year tech marketer and former B2B software CMO who runs a public test lab under his own name. He documents exactly what gets a business mentioned, cited, and recommended in AI answers, with the receipts published and misses included. He runs a test lab, and the proof is self-referential: ask an AI assistant about these topics and see who gets cited. The content engine runs at 5 to 8 autonomous actions a day via AI Growth Agent (a partnership he discloses), combining new articles with updates to existing ones. The GEO subfolder on his own site went from zero to the only source of new impressions on the domain in 60 days, with new articles reaching thousands of monthly Google impressions within weeks.<\/p>\n<h2>Closing: Run the Diagnostic, Then Test<\/h2>\n<p>The diagnostic sequence is simple. Check position first, then split branded from non-branded, then check device, then spot-check for AI Overview presence, then look at query mix.<\/p>\n<p>Each step narrows the cause before you change anything. Once you know which scenario you have, the fix becomes specific, and the measurement target shifts from raw clicks toward citations, share of answer, and AI referrers. Outcomes never come guaranteed, but the diagnostic at least ensures you are solving the right problem.<\/p>\n<p><a href=\"https:\/\/www.akarnik.com\/demo\" target=\"_blank\">Run the impressions-up-clicks-down diagnostic on your own Search Console data with Arjun.<\/a><\/p>\n<h2>Frequently Asked Questions<\/h2>\n<h3>What Is a Good CTR in Google Search Console When AI Overviews Are Present?<\/h3>\n<p>There is no single benchmark that applies across all queries and SERP layouts. <a href=\"https:\/\/navboost.com\/serp-features-ctr\" target=\"_blank\" rel=\"noindex nofollow\">On a pure-organic SERP with no special features, position-one CTR has historically averaged around 25\u201334%.<\/a> <a href=\"https:\/\/navboost.com\/serp-features-ctr\" target=\"_blank\" rel=\"noindex nofollow\">When an AI Overview is present, that figure compresses significantly, and some studies place position-one CTR as low as 11\u201315% on AI Overview-present SERPs.<\/a> The more useful frame is to compare your CTR against your own historical baseline on the same queries, segmented by whether an AI Overview now appears on those queries. A CTR that looks low in absolute terms may be performing well relative to what the current SERP layout allows. Split your queries by branded versus non-branded and by whether they are informational or transactional. Informational queries with AI Overviews will always show lower CTR than transactional queries without them, and averaging across both produces a number that is misleading in both directions.<\/p>\n<h3>How Do I Check If AI Overviews Are Affecting My Clicks?<\/h3>\n<p><a href=\"https:\/\/developers.google.com\/search\/blog\/2026\/06\/gen-ai-performance-reports\" target=\"_blank\" rel=\"noindex nofollow\">Google added a Search Generative AI performance report to Search Console in June 2026<\/a>, showing impressions from AI Overviews and AI Mode separately from standard organic results. <a href=\"https:\/\/seohandbook.co.uk\/search-surfaces\/zero-click-search\" target=\"_blank\" rel=\"noindex nofollow\">As of August 2026, this report covers all websites worldwide.<\/a> The report provides impressions only, with no clicks, no CTR, and no query-level breakdown, so it tells you where your pages appeared inside AI features but not how many clicks those appearances generated. To confirm AI Overview presence on specific queries, manual SERP spot-checks remain the most reliable method. Pull your top impression-gaining, click-losing queries and check them live on desktop and mobile. For branded versus non-branded segmentation, use the filter Google added directly inside the Search Console Performance report in November 2025. For competitor citation data, third-party tools such as Semrush AI Overview tracking or Ahrefs\u2019 equivalent fill the gap that Search Console does not address.<\/p>\n<h3>What Is the Difference Between Branded and Non-Branded Impressions and Clicks in This Context?<\/h3>\n<p>Branded queries, searches that include your company or product name, behave differently from non-branded queries when AI Overviews are present. Non-branded informational queries are the primary casualties of AI Overview click suppression, because those are the queries where an AI summary can fully resolve the user\u2019s intent without a click. Branded queries tend to carry navigational intent. The user already knows where they want to go, so they click through even when an AI Overview appears. If your branded clicks are holding steady while non-branded clicks fall, the loss is SERP-driven rather than a site problem, and your content is being consumed inside AI answers. The brand awareness it generates then shows up as direct and branded traffic rather than as organic clicks. If both branded and non-branded clicks are falling while impressions rise, the cause is more likely a ranking problem or a broader demand shift, and the diagnostic should focus on position trends rather than SERP layout.<\/p>\n<h3>Why Does My Average Position Improve in Search Console While Traffic Falls?<\/h3>\n<p>Average position in Search Console is a weighted average across all queries that generated impressions. When low-ranking impressions drop out of the calculation, because a page stops appearing for broad, low-intent queries it previously ranked for at position eight or nine, the average improves even though the page is appearing less often overall. Separately, a position improvement can coincide with a traffic decline if the queries where ranking improved now trigger AI Overviews that suppress clicks. The correct diagnostic is to look at position and CTR at the individual query level rather than at the site-wide average. Compare the query set driving impressions in the current period against the query set from a prior period to identify what dropped out.<\/p>\n<h3>Should I Stop Doing Traditional SEO and Focus Entirely on AI Citation?<\/h3>\n<p>Traditional SEO and AI citation work together. Technical fundamentals, content structure, and quality serve both traditional search and AI citation. What changes is the target you optimize toward and the metric you report on. Content built for citation, structured, answer-first, schema-marked, and refreshed on a loop, still performs in traditional Google search. The practical shift is to add citation monitoring across ChatGPT, Google AI Overviews, Perplexity, and Gemini alongside your existing rank tracking, and to treat freshness as a continuous requirement rather than a one-time publishing event. Pages that rank well but go stale lose AI citations to fresher competitors, even when their traditional rankings hold. That mechanism sits behind the impressions up, clicks down pattern described at the start of this page.<\/p>\n<section data-read-next=\"true\">\n<h2>Read Next<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.akarnik.com\/blog\/gsc-impressions-up-clicks-down\" target=\"_blank\">Impressions Up, Clicks Down in Google Search Console<\/a><\/li>\n<li><a href=\"https:\/\/www.akarnik.com\/blog\/impressions-up-clicks-down\" target=\"_blank\">Impressions Up, Clicks Down: The Great Decoupling<\/a><\/li>\n<li><a href=\"https:\/\/www.akarnik.com\/blog\/impressions-up-clicks-down-gsc\" target=\"_blank\">Impressions Up, Clicks Down: The GSC Diagnostic Playbook<\/a><\/li>\n<li><a href=\"https:\/\/www.akarnik.com\/blog\/impressions-up-clicks-down-console\" target=\"_blank\">Impressions Up, Clicks Down: Fix the Scissors Pattern<\/a><\/li>\n<li><a href=\"https:\/\/www.akarnik.com\/blog\/zero-click-search-seo-impact\" target=\"_blank\">Zero-Click Search and SEO in 2026: Why Clicks Are Falling<\/a><\/li>\n<\/ul>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Lots of impressions but no clicks? Arjun Karnik diagnoses every cause\u2014AI Overviews, CTR drops, position shifts\u2014and gives you a prioritized fix list.<\/p>\n","protected":false},"author":118,"featured_media":535,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.akarnik.com\/blog\/wp-json\/wp\/v2\/posts\/536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.akarnik.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.akarnik.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.akarnik.com\/blog\/wp-json\/wp\/v2\/comments?post=536"}],"version-history":[{"count":1,"href":"https:\/\/www.akarnik.com\/blog\/wp-json\/wp\/v2\/posts\/536\/revisions"}],"predecessor-version":[{"id":540,"href":"https:\/\/www.akarnik.com\/blog\/wp-json\/wp\/v2\/posts\/536\/revisions\/540"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.akarnik.com\/blog\/wp-json\/wp\/v2\/media\/535"}],"wp:attachment":[{"href":"https:\/\/www.akarnik.com\/blog\/wp-json\/wp\/v2\/media?parent=536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.akarnik.com\/blog\/wp-json\/wp\/v2\/categories?post=536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.akarnik.com\/blog\/wp-json\/wp\/v2\/tags?post=536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}