The blog

AI Search, explained as it happens

What is changing in the answer layer, and what to do about it.

Impressions Up, Clicks Down? Here’s Why & How to Fix It

Lots of impressions but no clicks? Arjun Karnik diagnoses every cause—AI Overviews, CTR drops, position shifts—and gives you a prioritized fix list.

Lots of impressions but no clicks? Arjun Karnik diagnoses every cause—AI Overviews, CTR drops, position shifts—and gives you a prioritized fix list.

Lots of impressions but no clicks? Arjun Karnik diagnoses every cause—AI Overviews, CTR drops, position shifts—and gives you a prioritized fix list.

Discover the best AI marketing tools for small business by job. Arjun Karnik breaks down free picks, starter stacks, and what to skip.

Discover the best AI marketing tools for small business by job. Arjun Karnik breaks down free picks, starter stacks, and what to skip.

Discover the best AI marketing tools for small business by job. Arjun Karnik breaks down free picks, starter stacks, and what to skip.

Learn how query fan-out drives AI citations & how to target sub-queries. Arjun Karnik shows you how to audit and align your content fast.